Press Release: Electric Gypsy Vintage Dresses Extend Limited Wholesale Release of Vintage Inspired Reproduction Dresses to Stores Worldwide

March 14th, 2012 § 0 comments § permalink

Published on PRWeb:

http://uk.prweb.com/releases/vintage-reproduction/dresses/prweb9278668.htm

The Electric Gypsy

Electric Gypsy, a designer of vintage reproduction dresses is extending a limited wholesale release of handmade vintage reproduction dresses to boutiques and vintage clothing shops worldwide, the online vintage store announced today.

To date, the online-only store has focused on individual orders, with very limited advertising in Vogue’s annual Vintage Vogue edition. Emma Marsh, designer and business owner said: “We’re a small business. But we want to reach more women who love vintage reproduction dresses which are handmade in Britain and inspired by original dress designs. We think it’s time to share our beautiful vintage inspired dresses through boutiques and vintage stores worldwide.”

Over the past two years Electric Gypsy has been building a collection of genuine 1920s, 1930s, 1940s and 1950s dress patterns from which she adapts the dress patterns to fit modern proportions. “Women used to wear underwear such as ‘waspies’ that nipped in the waist. We’ve adapted the dress designs so that corsetry is no longer necessary!” Because proportions have changed, the vintage dress patterns need to change too. Each dress in Electric Gypsy’s collection has gone through a painstaking process adapting the pattern to the modern female figure to ensure comfort – whilst remaining faithful to the spirit of the original pattern. “Our vintage inspired reproductions fit a wider range of women better than original items. They are more comfortable and more forgiving to today’s female proportions.”

Designer Emma Marsh believes that the surge in interest for vintage dress styles has spiked because of television series such as Mad Men and Boardwalk Empire. But there is also a ferociously loyal crowd of vintage fans who have always wanted to look the part and have quietly spread the word through social media. Electric Gypsy has a thriving Facebook community of over 400 members where new dress designs and newly acquired fabrics are regularly posted for feedback. This is, perhaps, the hub of Electric Gypsy’s approach: “We’re listening all the time. By getting feedback from over 400 Facebook members on fabric swatches and dress designs we’ve posted, we focus on making dresses that people really want to wear.”

The vintage inspired dresses are available in sizes 8, 10, 12, 14, 16 and 18. The handmade dresses are typically priced in the online store at between £42 and £72 “My business adviser keeps telling me to put up prices because the dresses are hand made in Devon. But I want to keep the dress range affordable for everybody to enjoy.”

Until now, the Electric Gypsy has mainly sold the vintage dresses online at http://www.theelectricgypsy.com. Customers choose the dress style and then the fabric. “Because we’re a small business, we can allow customers to choose from a variety of fabrics before we make the dresses. Some bolts of fabric are special vintage finds – so the final dress ends up being something really quite special. You’re very unlikely to meet anyone else in the same dress – even if you visit a 3 day festival like Vintage At Goodwood. And if you do, it’ll be a conversation starter! I like that about our business – it means we can make something special and unique for our customers.”

The number of dresses available wholesale to boutiques will be in strictly limited quantities and on a first come, first served basis: “I don’t ever want to sacrifice quality simply to meet demand – I’ll run a waiting list before I compromise on quality.” Electric Gypsy’s wholesale minimum order is £150, with a minimum requirement of 2 dresses in the same style and fabric – in any size. The company also accepts international orders and ships worldwide.

About Electric Gypsy

The Electric Gypsy is an online vintage store selling handmade vintage reproduction dresses adapted from original patterns and designs – all handmade in Devon, England. Dress prices start from £30 with free UK delivery.

Emma Marsh of Electric Gypsy welcomes interviews and questions from both press and vintage bloggers worldwide.

For interview requests, please email info(at)theelectricgypsy(dot)com or call +44 (0)1392 270 142.

Be Sociable, Share!

Wistman’s Wood Pano

March 8th, 2012 § 0 comments § permalink

A picture of Wistman’s Wood in Devon using the Pano app for Android on a Samsung Galaxy S2.

http://bit.ly/zVJAEb

Expect to scroll!

Be Sociable, Share!

Dumbo!

February 23rd, 2012 § 0 comments § permalink

I seem to have inadvertently emailed about 170 past, present (and possibly future!) colleagues a picture of my dog.

Whilst worse things happen at sea (I’m told) and whilst our dog is undeniably cute, I did not intend to send it to that many people (including…ahem…a certain very senior person at Google UK who I happened to work for a number of years ago in a different company). Whilst none of you have complained I thought it wise to ‘fess up if you visit this site.

This time the Dumbo is me…

 

Springer Spaniel Molly
Molly, My Springer Spaniel
Be Sociable, Share!

Google Plus One For Business: Why It’s Going To Change Your Search Engine Results

February 22nd, 2012 § 0 comments § permalink

In a nutshell, Google Plus is becoming very important for social search engine results.

Let’s say I +1 a product I like (let’s say http://www.pedegoelectricbikes.com/) today and then in 6 months time you are searching for an electric bike.

Because we are connected, you’ll see that I’ve +1ed it and the page is likely to appear far higher up in search engine results than other similar electric bike websites. And ultimately, because I’ve +1ed it, you’ll be probably be more likely to buy that brand too. And that has enormous implications for search.

Rather than be assailed by a ton of random sites, Google will present relevant results as “voted” for by people in your own network.

I’m seeing this already with search engine results – so much so that I need to have a second computer sitting on my desk to know what the search results look like when I’m not signed into Google+ so I can do my SEO work!

Google commands 90% of the search engine market, so it has the potential to completely change the way we search if it becomes as widely used as Facebook likes and tweets.

It’s still very much in the early adopter phase, but this is often the time when companies can gain a critical advantage. Google needs to perfect how you import contacts into it and right now that’s the biggest stumbling block to mass adoption. But I now think it’s only a matter of time before they solve this problem and it really starts to fly…

 

Be Sociable, Share!

Bing Advertising Locations: Yorkshire Disappears!

February 17th, 2012 § 0 comments § permalink

Dear Mr Gates,

I’m just setting up a Bing campaign for a client and Yorkshire is not available as an option! 6 million customers have disappeared!

I quote: “Did you know, for instance, that Yorkshire has a greater population than nations like Ireland, Denmark, Norway, Finland, Latvia, Lithuania, Libya, Panama, Paraguay, Uruguay and New Zealand, is approximately equal in size to countries like Israel and El Salvador and has a greater population than all but 14 states of the USA?” Thanks to Ackroyd Family Research for that.

I’d have a lot more take up from clients if the Microsoft Adcenter and Bing Advertising were more advanced and more accessible.

I’m seeing a bunch of SEO people saying that Bing is a better search engine. And I want nothing more than for Bing to command a greater share of the search market so Bing advertising becomes more of a product I can help more with (as well as keeping Google fresh and humble with some good competition!)

Very happy to help you with suggestions and an analysis.

Kind regards,

Rob

——————-

Update: Is the (York metro) what you mean by Yorkshire? That would explain it – but we’d do better with good localisation. I would never talk about the “county” of California!

 

 

Be Sociable, Share!

Great Marketing / Howies / Beautifully Imperfect

February 10th, 2012 § 0 comments § permalink

 

**Important: THIS COMPANY IS NOT MY CLIENT. THIS IS JUST MARKETING I LOVE.”"

Say it how it is.

That’s what I love about Howies’ marketing

No fancy words, just simple ones revealing a steadfast ethic behind what they do.

http://www.howies.co.uk/mens/mens-sale/beautifully-imperfect.html

Look at the marketing YOU admire.

Inevitably it makes you feels something genuine and deep down – and you feel good about the company because they’ve made you feel that thing.

 

 

Be Sociable, Share!

“Your Answer Directly Affects This Agent’s Pay”

February 10th, 2012 § 0 comments § permalink

Just came off a live chat with my hosting provider to fix a problem. I was asked to rate their help and was presented with:

“Your answer directly affects this agent’s pay”

A very interesting choice of words. Why?

  • It says that, as a customer, you have power
  • Your actions in cyberspace have consequences
  • You can affect an individual’s paycheck
  • Positive feedback may improve the customer service agent’s life

Given that, you can bet the customer service agent is on her/his toes.

But also, perhaps telling you those three things is enough to get you to complain intelligently when something goes wrong.

We get most angry and unhappy when we feel a) we don’t have power and b) we’re not being listened to. Being told that we’ve been given actual power is likely to moderate the way we feel and also the way we respond.

So the reason why I’m so impressed with this single sentence is that it communicates so much, with so little.

Without a doubt, this year, this single sentence is the most powerful communication I’ve come across.

Which goes to show that copywriters aren’t just paid for words – they’re paid for what’s inside the words and how those words affect how people behave.

 

Be Sociable, Share!

Negative Keyword Lists in Google Adwords

February 10th, 2012 § 1 comment § permalink

Emphasise the negative.

A Google Adwords campaign is only as good as it is targeted.

I’ve been thinking for some time about compiling a dictionary of negative keywords which can instantly improve any campaign with the right kinds of exclusions.

With “in this economy” thing, I’ve found Google Adwords campaigns increasingly muddied by people searching for jobs and experience. The thing is, my clients don’t want to pay click costs for every speculative CV or search, hence me working in more and more negative keywords to combat this.

So a few examples of this list are:

  • job
  • jobs
  • career
  • careers
  • vacancy
  • vacancies
  • internship
  • student
  • work experience
  • CV
  • resume
  • training
  • trainee
  • course
  • courses
  • certificate
  • certification
  • qualifications
  • PHD
  • masters
  • degree
  • entry level
  • graduate

You get the idea.

Refining campaigns is important and it’s a cumulative task that I look at with every client.

The fact is your ROI depends on appearing only for the search terms that will bring you customers. Anything else means wasted clicks and budget as well as the ever present spectre of decreasing quality scores if CTR is low.

I suspect that if I built a dictionary and a niche course ONLY on managing negative keywords, it would help other people who manage their own campaigns (or for clients) far more effectively.

I also suspect that this is one of those ideas that is great in theory but I will never have time for.

Back to the campaigns…

Be Sociable, Share!

The Google Display Network Opportunity

February 8th, 2012 § 1 comment § permalink

The Google Display network is a huge opportunity. In short, this is Google’s network allowing text adverts and image based display advertising on private websites, blogs and portals worldwide.

Here are just 3 reasons for using the display network:

1. You Can Advertise on Major Newspaper Sites

The Times Online, The Guardian and The New York Times to name just 3.

These brands have historically been the preserve of the big advertiser. But news consumption is changing and more people are going online, More content is being archived online and that means more pages available to advertise on. So it is entirely possible to target advertising to newspaper readers. But the difference this time is phenomenal: you only pay when people click – which means you could be getting thousands of impressions and only paying when people are interested in your advert.

2. You Can Re-Target Customers

With some minor script additions to your website (and a a modified privacy policy) you can use the display network to retarget people who have visited your website. Setup of this should be careful, not cavalier, or you risk ‘stalking’ your customers. Used well, it gives users a second chance to express interest in your product. And chances are, if they clicked on your advert before, they’re a more qualified prospect who is more likely to buy.

3. You Can Target The Right Demographic

Google Adwords allows you to set demographics which can exclude your advert from being shown to age groups that don’t fit your product (assuming that the site has demographic data and the user is logged in i.e. YouTube). But more than this, choosing specific managed placements allows you target people at the interest level. So if you’re advertising a rail product you might consider advertising on seat61.com. Or if you’re in property you might consider advertising on Countrylife.co.uk. This is important, not only for extra reach, but also to target the people who aren’t yet actively searching for products like yours.

It’s Payback Time

The right targeting and reaching the right audience means everything if you want a campaign to pay you back. Allied with a strong conversion tracking process, the display network could be your next big source of customers – and at a relatively modest budget.

Be Sociable, Share!

Related SEO Links

February 8th, 2012 § 0 comments § permalink

The site is listed among seo resources in the directory of seo links.

Be Sociable, Share!

« Older Entries