I understand that people hate basics.

It’s like trying to lose weight and wanting the instant fix (pills, potions, contraptions and new exercise fads), because it’s new and attractive and well, everyone’s talking about it.

And I have to tell you I haven’t seen one person indulge in a fad and make a lifelong change.

The people at the gym who have really got the results did things differently:

• They educated themselves and got the best information.
• They focused on just one or two changes
• They measured their results and got feedback about what was working and what wasn’t.
• They stuck to it – they kept on doing it

You see, what works, what really works are the basics. And sticking with them.

If you want to grow your business, find more customers, make more profit, it’s the same thing.

• Get the right information first.
• Focus on one or two changes.
• Measure your results about what’s working and what isn’t.
• And stick to doing that like glue.

That’s the difference between successful small business marketers and the failures who surf endlessly for the next instant fix. And there are plenty of people out there who are trying to relieve you of your hard earned money by trying to convince you it actually exists.

So here’s my lifelong fix which you will never forget: stick to these principles like glue and you won’t go far wrong.

Let’s care less about shiny new ideas, and work with the tried, the tested, the reliable and the proven methods – and leanring to get them right and do them better on a daily basis.

Because that’s what is going to make you more profit.